ML in Fraud Prevention: Detecting Fake Orders, Promo Abuse & Stolen Cards

As digital platforms scale, bad actors attempt to exploit promotional signup vouchers, create fake accounts, or use GPS spoofing apps to claim unearned delivery fees.

Multi-Layered Anomaly Detection Pipeline

FirstMartt analyzes over 40 behavioral signals in real-time before confirming any transaction:

• **Device Fingerprinting:** Flags multiple accounts registered from the same physical smartphone hardware attempting to reuse single-use welcome coupons.
• **GPS Telemetry Validation:** Identifies unnatural jumps in rider coordinates that indicate GPS spoofing software.
• **Order Velocity Thresholds:** Blocks sudden rapid-fire high-value orders placed on newly created accounts using compromised card numbers.
• **Merchant Storefront Anomaly Scans:** Detects suspicious price discrepancies (e.g. accidental ₹1 pricing on ₹1,000 ghee tins) before orders are broadcast.

Automated risk modeling safeguards merchant revenues and keeps marketing budgets focused on genuine customers.